This handout card was designed for Shiseido Canada to promote their 5 makeup must-haves campaign launched. When initially viewed from afar, the number 5 is easily seen in the white space. The reverse side is kept clean, telling the customer to come to the Shiseido counter to pick up their 5 makeup must-haves.

The graphic and experimental nature of the design follows in Shiseido’s tradition of using alternative ways of advertising, such as John Maeda’s Commemorative Poster.